How People Read Online: The Eyetracking Evidence
β https://www.nngroup.com/reports/how-people-read-web-eyetracking-evidence/
Content is the core of building positive relationships with users. However, we know that people donβt read digital content completely β theyβre much more likely to lightly scan your words than read it in order. So how can you create effective content for users who arenβt actually reading?
This report provides detailed analysis of how people seek out and consume your content. Learn how people process digital content, so you can leverage that understanding in your writing. The report includes 62 recommendations for designing your content to meet the needs of your users.
The findings in this 412-page report are the culmination of three large-scale eyetracking studies spanning 13 years, involving over 500 participants and more than 750 hours of testing session time.
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