Marketing Email and Newsletter Design to Increase Conversion and Loyalty
This report shows what happened when people used a broad set of newsletters and email marketing messages. We watched and analyzed as they tried to get on and off subscription lists, maintained their subscriptions, and received, reviewed, and reacted to messages in inboxes.
This 537-page report presents 199 design guidelines based on 6 rounds of usability research. Discussions and 535 screenshot illustrations supplement our findings.
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